LEADERSHIP

CEO

As the CEO of Lyvely, Farah Zafar spearheads an innovative Web 3.0 startup, leveraging her profound expertise in legal and corporate strategy. She champions a visionary approach to revolutionizing digital content monetization and social e-commerce, establishing Lyvely as a leader in empowering the creator economy.

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CLO

Farah Zafar, as Phoenix Group’s Chief Legal Officer & Managing Director, is renowned for her expertise in navigating complex legal landscapes within the tech and blockchain sectors. Her visionary leadership and strategic acumen have been pivotal in Phoenix’s global expansion and legal compliance, reinforcing its stature as a leader in digital finance innovation.

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MD & CLO

As Chief Legal Officer and Managing Director at North Star, Farah Zafar leverages her deep legal acumen and strategic prowess to steer one of UAE’s premier property developers towards groundbreaking achievements. Her leadership is instrumental in driving North Star’s commitment to innovative and sustainable urban development, solidifying its status as a key player in shaping the region’s architectural future.